Lady Gaga Ends Exclusive Deal with Target Over LGBT Concerns


Since the announcement last month, fans have expressed concerns over Lady Gaga’s partnership with Target to offer pre-sales and a deluxe edition of her upcoming Born This Way album exclusively with the retail outlet that was attacked for making donations to anti-LGBT politicians last year.

Gaga told fans:

Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those groups.

However, Gaga’s representative told media outlets the singer and Target reached a mutual agreement to end the relationship a few weeks ago. Many are citing Target’s refusal to stop funding anti-LGBT politicians as the cause for the break.

Target offered this as a response:

Target remains committed to the LGBT community as demonstrated by our contributions to various LGBT organization, our recently established Policy Committee to review our political giving and our respectful, inclusive workplace environment.

I am not sure how much pull Lady Gaga thought she would have with the retail giant, but Target executives clearly are not bowing to her demands and Gaga stuck by her guns and pulled the deal. Target is hurt more by the no-deal, both because they lack the exclusivity of the sure-to-sell album and they will undoubtedly continue to suffer from LGBT boycotts of the retailer. All I can say is, good for you Gaga for standing by your beliefs and not selling out just for the money.

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Why did Lady Gaga Partner with Target, a Supporter of Anti-Gay Candidates?


When Lady Gaga announced an exclusive partnership with Target for the release of Born This Way, I thought she had sold out her gay fans for the money of corporate America.

Turns out, this partnership could be a positive thing. In an interview with Bilboard magazine, Gaga reveals she was uncomfortable with the Target partnership when it was first discussed, and she met with “the entire executive staff” at the company to clear up her misgivings. She says tell Billboard:

That discussion was one of the most intense conversations I’ve ever had in a business meeting. Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they’ve made in the past … our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those [antigay] groups.

This is interesting. I cannot say I am convinced, but I can say I appreciate Gaga discussing the Target deal somewhat openly for her gay fans. It will be even more interesting to see if Target actually changes its ways, or if this was just another business promise from corporate America. In the end, this very may have been just another business decision rather than a moral one.