When Lady Gaga announced an exclusive partnership with Target for the release of Born This Way, I thought she had sold out her gay fans for the money of corporate America.
Turns out, this partnership could be a positive thing. In an interview with Bilboard magazine, Gaga reveals she was uncomfortable with the Target partnership when it was first discussed, and she met with “the entire executive staff” at the company to clear up her misgivings. She says tell Billboard:
That discussion was one of the most intense conversations I’ve ever had in a business meeting. Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they’ve made in the past … our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those [antigay] groups.
This is interesting. I cannot say I am convinced, but I can say I appreciate Gaga discussing the Target deal somewhat openly for her gay fans. It will be even more interesting to see if Target actually changes its ways, or if this was just another business promise from corporate America. In the end, this very may have been just another business decision rather than a moral one.